My Process

Discovery

Collaborate with stakeholders early on in order to define goals, user needs, desired outcomes, and identify any concerns.

Research

Connecting with real people and gathering insights is the best way to make informed design decisions about a product.

Ideate

Following a design sprint methodology is helpful in creating a variety of solutions to design challenges and champion innovation.

Validate

By testing ideas with real people, we can find opportunities to improve and make the experience better for users.

Case Studies

Royal Bank of Canada

UX DESIGN / UI DESIGN

RBC's Virtual Concierge is a digital touchscreen experience designed to make common requests more accessible and interactive for corporate employees. This experience will be implemented nationally.

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Leave The Pack Behind

UX DESIGN / UI DESIGN

Leave The Pack Behind is a tobacco control program that offers young adults smoking and quitting information, personalized support, and quitting resources. This program is running in all Ontario university and college campus, and it is also being adapted by other organizations.

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Thinkable

PRODUCT DESIGN / VISUAL DESIGN

The Thinkable app aims to reduce the frequency and intensity of anxiety experienced by users by leveraging Cognitive Behavioural Therapy (CBT) methodology as a foundation to recognize and challenge negative thinking patterns.

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Gather

UX DESIGN / UI DESIGN / VISUAL DESIGN

The Gather app connects residents who live within the same building through social interaction and information sharing. Get to know your neighbours better with the Gather app!

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