MediaDoc Inc. is a web development company that offers design, development, and consultation services. The redesign of this website meant a complete copy re-write and a thorough review of the current information architecture. The biggest challenge though, was to create a great mobile experience for users.
After some internal and client feedback we determined the following goals to target new and existing clients:
- Showcase MediaDoc’s wealth of services
- Create a solid mobile presence
- Highlight some of MediaDoc’s amazing clients
- Include support options for existing clients
- Include an easily accessible quote form
After reviewing the current architecture of their website and comparing it to the new set of goals, I came up with a more targeted and simplified user flow.
Asking a lot of questions is very helpful at this stage. How would a potential client find the Quote Form? How would a user find information about a particular service? How would a user access the portfolio? How would an existing client find technical support on the site? I created a user flow to figure out the answers to these (and many more) questions, and to simplify the process in accomplishing these tasks.
Wireframes & Prototypes
Following an iterative design process, I made multiple rounds of low and hi-fidelity wireframes using Balsamiq. I used InVision to create a few prototypes and had them tested. After ironing out the kinks, we came to a final design. Click the image to enlarge.
Now that an agreed upon framework has been set, I can move forward to creating a tone for the site and adding some visual flare.
Voice & Tone
- Business Casual
- Friendly + Approachable
Colour, Font and Copy
The existing branding for MediaDoc is a wonderful combo of “business blue” paired with solid black. This pairing creates a strong and trustworthy vibe all on its own. I carry this throughout the website. I also use pops of grey to soften different areas. We chose a font style that suited the business casual feel (Chaparral Pro and Open Sans) and used a relaxed copy style to keep with the approachable feel to the business.
The MediaDoc website redesign now showcases a larger number of services, highlights some amazing clients, and offers a strong mobile presence. Some new features include a form for quote requests, a blog with archived articles, and more support options for clients.
The design reflects the business casual and friendly feel that the company is all about.
A mobile version of the site is currently in development.